Privacy policy
Table of contents
- Introduction and overview
- Scope
- Legal basis
- Contact details of the responsible person
- Storage duration
- Rights under the General Data Protection Regulation
- Data transmission to third countries
- Communication
- Cookies
- Web hosting
- Web Analytics
- Google Analytics Privacy Policy
- Messenger & Communication
- Google Ads (Google AdWords) Conversion Tracking Privacy Policy
- Audio & Video
- YouTube privacy policy
- Google Site Kit Privacy Policy
- Google Fonts Privacy Policy
- Google reCAPTCHA Privacy Policy
Introduction and overview
We have created this privacy statement (version 11/23/2021-111886322) in order to provide you with the best possible service in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the controller - and the processors (e.g. providers) commissioned by us - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader friendly way, Links offered to further information and Graphics has been brought into use. In this way, we provide information in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible with the most terse, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the existing links and to look at further information on third party sites. Our contact details can of course also be found in the imprint.
Scope
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
- all online presences (websites, online stores) that we operate
- Social media appearances and e-mail communication
- mobile apps for smartphones and other devices
In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at. https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 read up.
We only process your data if at least one of the following conditions applies:
- Consent (Article 6 paragraph 1 lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
- Contract (Article 6 paragraph 1 lit. b DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
- Legal obligation (Article 6 paragraph 1 lit. c DSGVO): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
- Legitimate interests (Article 6 paragraph 1 lit. f DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.
Further conditions such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not generally occur with us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
- In Austria this is the Federal Law on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), short DSG.
- In Germany applies that Federal Data Protection Act, short BDSG.
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the responsible person
If you have any questions regarding data protection, you will find the contact details of the responsible person or office below:
Reboot IT-Solution e.U.
Mathias Schnitzer
Schulgasse 48, 6850 Dornbirn, Austria
Authorized to represent: Mathias Schnitzer
Email: office@reboot.at
Phone: +43 680 320 150 1
Imprint: https://www.reboot.at/unser-impressum/
Storage duration
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion at our company. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided that we have further information on this.
Rights under the General Data Protection Regulation
According to Article 13 of the GDPR, you have the following rights to ensure fair and transparent processing of data:
- According to Article 15 of the GDPR, you have the right to know whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we have not collected it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at a personal profile of you.
- You have a right to rectify data according to Article 16 of the GDPR, which means that we must correct data if you find errors.
- According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the deletion of your data.
- According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
- According to Article 19 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
- According to Article 21 of the GDPR, you have a right to object, which, once enforced, entails a change in processing.
- If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
- If data is used to conduct direct marketing, you may object to this type of data processing at any time. We may not use your data for direct marketing thereafter.
- If data is used to perform profiling, you can object to this type of data processing at any time. We may not use your data for profiling thereafter.
- According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
In short: You have rights - do not hesitate to contact the responsible body listed above with us!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) contact. The following local data protection authority is responsible for our company:
Austria data protection authority
Leader: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Phone no.: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
Data transmission to third countries
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.
Communication
Communication summary 👥 Affected parties: All those who communicate with us by telephone, e-mail or online form. Data processed: e.g. phone number, name, e-mail address, form data entered. You can find more details on this in the respective contact type used 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: duration of the business case and legal requirements ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
When you contact us and communicate by phone, e-mail or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data will be stored for the same period or as long as required by law.
Persons concerned
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
Phone
When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data is deleted as soon as the business case has been terminated and legal requirements allow it.
Online forms
If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address of ours. The data is deleted as soon as the business case has been terminated and legal requirements permit.
Legal basis
The processing of the data is based on the following legal bases:
- Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store your data and to further use it for purposes related to the business case;
- Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
- Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): We want to operate customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile network operators are necessary in order to be able to operate the communication efficiently.
Cookies
Cookies summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie. 📓 Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage duration: depends on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests). |
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152111886322-9
Intended use: Differentiation of website visitors
Expiration date: After 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What are the types of cookies?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.
Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeting cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And, of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called "HTTP State Management Mechanism".
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Cookies storage duration
The storage period depends on the particular cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right to object - how can I delete cookies?
How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.
Legal basis
The so-called "Cookie Guidelines" have been in place since 2009. This states that the storage of cookies is a Consent (Article 6 para. 1 lit. a DSGVO) is required from you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).
For absolutely necessary cookies, even if there is no consent. exist legitimate interests (Article 6(1)(f) DSGVO), which in most cases are of an economic nature. We want to provide the visitors of the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
If cookies are used that are not absolutely necessary, this only happens in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.
Web hosting
Web hosting summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: professional hosting of the website and securing of the operation. 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider used. 📅 Storage period: depending on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests) |
What is web hosting?
When you visit websites nowadays, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.
When you want to view a website on a screen, you use a program called a web browser to do it. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.
This web browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.
When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a while to ensure proper operation.
To illustrate:
Why do we process personal data?
The purposes of data processing are:
- Professional hosting of the website and securing its operation
- to maintain operational and IT security
- Anonymous evaluation of access behavior for the improvement of our offer and, if necessary, for criminal prosecution or the pursuit of claims
What data is processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
- the complete Internet address (URL) of the accessed website (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=111886322)
- Browser and browser version (e.g. Chrome 87)
- the operating system used (e.g. Windows 10)
- the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
- the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
- Date and time
- in files, the so-called web server log files
How long is data stored?
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed by authorities in the event of unlawful conduct.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without consent!
Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
World4You Privacy Policy
We use World4You, a web hosting provider among others, for our website. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria. You can learn more about the data processed through the use of World4You in the privacy policy on https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html.
Web Analytics
Web Analytics Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. You can find more details on this in the respective web analytics tool used. 📅 Storage duration: depending on the web analytics tool used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Web Analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. This involves collecting data that is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we run web analytics?
With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
What data is processed?
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. Thus, you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as for example in the case of accounting, this storage period may also be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the tools only insofar as they have given consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on specific web analytics tools, if any, is provided in the following sections.
Google Analytics Privacy Policy
Google Analytics Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below in this Privacy Policy. 📅 Storage duration: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Google Analytics?
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool used for traffic analysis of our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
- Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
- Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
- Behavior reports: This is where we learn how you interact with our website. We can track which path you take on our site and which links you click.
- Conversion reports: Conversion is the name given to a process in which you perform a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
- Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
To be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152111886322-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: After 2 years
Name: _gid
Value: 2.1687193234.152111886322-1
Intended use: The cookie is also used to distinguish the website visitors
Expiration date: After 24 hours
Name: _gat_gtag_UA_
Value: 1
Intended use: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: After 1 minute
Name: AMP_TOKEN
Value: no data
Intended use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended use: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: After 2 years
Name: __utmt
Value: 1
Intended use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: After 10 minutes
Name: __utmb
Value: 3.10.1564498958
Intended use: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: After 30 minutes
Name: __utmc
Value: 167421564
Intended use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: After 6 months
Name: __utmv
Value: not specified
Intended use: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: After 2 years
Annotation: This list cannot claim to be complete, as Google also changes the choice of its cookies time and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas that you click on. This gives us information about where you are "on the road" on our site.
Session Duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate (English: bounce rate): A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information includes your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or which advertising you came to our site.
Other data include contact details, any ratings, playing media (e.g., when you play a video via our site), sharing content via social media, or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
The data retention period depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics has a default retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete, or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.
If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.
We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Messenger & Communication
Messenger & Communication Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Contact inquiries and general communication between us and you. 📓 Processed data: Data such as name, address, e-mail address, telephone number, general content data, IP address if applicable. You can find more details about this in the respective tools used. 📅 Storage duration: depending on the messenger & communication functions used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations). |
What are messenger & communication functions?
We offer various options on our website (such as messenger and chat functions, online form, e-mail, telephone or social media) to communicate with us. In the process, your data will also be processed and stored to the extent necessary to respond to your inquiry and our subsequent actions.
In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at present is WhatsApp, but there are of course many different providers offering messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual privacy texts or in the privacy policy of the respective provider. End-to-end encryption means nothing other than that content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.
Why do we use messenger & communication features?
Communication possibilities with you are of great importance for us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the convenient messenger & communication functions, you can always choose the ones you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other communication options such as e-mail or telephone.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is reproduced below for the platform concerned.
Please note that when using our built-in elements, data of you may also be processed outside the European Union, as many providers, for example Facebook Messenger or WhatsApp are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.
What data is processed?
Exactly which data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, phone number, email address and content data such as all information you enter in a contact form. In most cases, information about your device and the IP address are also stored. Data that is collected via a messenger & communication function is also stored on the servers of the providers.
If you want to know exactly what data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can learn more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. For more information, please refer to the consent section.
Since Messenger & Communication functions may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored by integrated messenger & communication functions, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). We process your request and manage your data in the context of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to respond to requests. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data will also be processed on the basis of our legitimate interest if you have given your consent. (Art. 6 para. 1 lit. f DSGVO) in a fast and good communication with you or other customers and business partners stored and processed.
Signal Messenger Privacy Policy
We use the messenger service Signal Messenger on our website. The service provider is the American company Signal Messenger LLC, 650 Castro Street, Suite 120-223 Mountain View, CA 94041, USA.
Signal also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Signal uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Signal to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.
You can learn more about the data processed through the use of Signal in the Privacy Policy on https://signal.org/legal/.
WhatsApp privacy policy
We use the instant messaging service WhatsApp on our website. The service provider is the American company WhatsApp Inc. a subsidiary of Facebook. The company WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is responsible for the European region.
WhatsApp also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
WhatsApp uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For information on WhatsApp data transfer, which complies with the standard contractual clauses, please refer to https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927.
You can learn more about the data processed through the use of WhatsApp in the Privacy Policy on https://www.whatsapp.com/privacy .
Google Ads (Google AdWords) Conversion Tracking Privacy Policy
Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: economic success and the optimization of our service performance. 📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or e-mail address may also be processed. 📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests). |
What is Google Ads conversion tracking?
We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to draw more people's attention to the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process, and how you can prevent this data storage.
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads.
But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites as well. The goal is to ensure that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is stored with Google Ads conversion tracking?
We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie "Conversion" is stored on your computer (mostly in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for conversion tracking by Google:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111886322-3
Intended use: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: After 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Intended use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: After 3 months
Annotation: The cookie _gac only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical purposes.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.
How long and where is the data stored?
At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here you can find the instructions on how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" will also be disabled. Keep in mind that by disabling these cookies you do not prevent the advertisements, but only the personalized advertising.
Legal basis
If you have consented to the use of Google Ads Conversion Tracking, the legal basis of the corresponding data processing is this consent. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by Google Ads Conversion Tracking.
We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing terms for Google advertising products (Google Ads Controller Data Protection Terms), which correspond to the standard contractual clauses and are also applicable to Google Ads, can be found at https://business.safety.google/adscontrollerterms/.
If you would like to learn more about Google's privacy policy, we recommend that you read Google's general privacy policy: https://policies.google.com/privacy?hl=de.
Audio & Video
Audio & Video Privacy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details on this can be found below in the relevant data protection texts. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What are audio and video elements?
We have included audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.
When you use audio or video elements on our website, personal data about you may also be transmitted to, processed and stored by the service providers.
Why do we use audio & video elements on our website?
Of course, we want to provide you with the best offer on our website. And we realize that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.
What data is stored by audio & video elements?
When you access a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, data from you is also transferred to the third-party provider and stored there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.
Duration of data processing
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the privacy policy of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are already deleted after leaving the website, others may be stored in your browser for several years.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy statements of the respective third-party providers, you can learn more about the handling and storage of your data.
Legal basis
If you have consented that data from you can be processed and stored by embedded audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be used on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
YouTube privacy policy
YouTube Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is YouTube?
We have incorporated YouTube videos on our website. This way we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google - thanks to the collected data - can really only show these ads to people who are interested in our offers.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favorites on YouTube.
If you are not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y111886322-1
Intended use: This cookie registers a unique ID to store statistics of the watched video.
Expiration date: After end of session
Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: After 8 months
Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: After 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: After 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7111886322-
Intended use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: After 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: After 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Intended use: Information about your login data is stored in this cookie.
Expiration date: After 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: After 2 years
Name: SID
Value: oQfNKjAsI111886322-
Intended use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: After 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: After 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed into a Google account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in Google Account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be used on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) stored and processed for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.
Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about the handling of your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
Google Site Kit Privacy Policy
Google Site Kit Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below and in the Google Analytics privacy policy. 📅 Storage duration: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Google Site Kit?
We have integrated the WordPress plugin Google Site Kit of the American company Google Inc. into our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools included in Google Site Kit also collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy texts are relevant for you in this context.
Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analytics statistics directly in our dashboard. These are statistics that are collected by other Google products. First and foremost, from Google Analytics. Besides Google Analytics, Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager services can also be linked to Google Site Kit.
Why do we use Google Site Kit on our website?
As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard, because we can view and analyze the statistics of Google products right in the dashboard. So we don't have to log in separately for each tool. Site Kit thus always provides a good overview of the most important analysis data.
What data is stored by Google Site Kit?
If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.
For more detailed information on the individual services, we have separate text sections in this privacy statement. For example, take a look at our privacy policy on Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. Likewise, we also have our own privacy statements with comprehensive information for other Google services, such as Google Tag Manager or Google AdSense.
In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have agreed in principle to data processing by Google. Please note that these cookies are only a selection:
Name: _ga
Value:2.1326744211.152111886322-2
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: After 2 years
Name: _gid
Value:2.1687193234.152111886322-7
Intended use: This cookie is also used to distinguish website visitors.
Expiration date: After 24 hours
Name: _gat_gtag_UA_
Value: 1
Intended use: This cookie is used to lower the request rate.
Expiration date: After 1 minute
How long and where is the data stored?
Google stores collected data on its own Google servers, which are distributed worldwide. Most servers are located in the United States and therefore it is easily possible that your data is also stored there. At https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the company provides servers.
Data collected by Google Analytics is retained for a standard period of 26 months. After that, your user data is deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.
How can I delete my data or prevent data storage?
You always have the right to obtain information about your data, to have your data deleted, corrected or restricted. In addition, you can also disable, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most popular browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Site Kit, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Site Kit if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Site Kit, can be found at. https://business.safety.google/adsprocessorterms/.
To learn more about Google's data processing, we recommend that you read Google's comprehensive privacy policy at. https://policies.google.com/privacy?hl=de.
Google Fonts Privacy Policy
Google Fonts Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address and CSS and font requests. More details can be found below in this privacy policy. 📅 Storage duration: Font files are stored by Google for one year ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What are Google Fonts?
On our website we use Google Fonts. These are the "Google Fonts" of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at exactly what the data storage looks like in more detail.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that are Google to your users free of charge.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.
Why do we use Google Fonts on our website?
With Google Fonts, we can use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use the Google Fonts to make all our online service as beautiful and consistent as possible.
What data is stored by Google?
When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software field.
Google Fonts stores CSS and font requests securely at Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google's BigQuery web service to be able to examine and move large amounts of data.
It should be noted, however, that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a web page, for example.
The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. When millions of web pages reference the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To be able to delete this data prematurely, you must contact Google support on https://support.google.com/?hl=de&tid=111886322 contact. Data storage you prevent in this case only if you do not visit our site.
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of them for our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=111886322. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information about stored data from Google.
Legal basis
If you have consented to Google Fonts being used, the legal basis of the corresponding data processing is this consent. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by Google Fonts.
We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at. https://business.safety.google/adsprocessorterms/.
You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ read up.
Google reCAPTCHA Privacy Policy
Google reCAPTCHA Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance and protection against cyber attacks. 📓 Processed data: Data such as IP address, browser information, your operating system, limited location and usage data. More details can be found below in this privacy policy. 📅 Storage duration: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is reCAPTCHA?
Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to verify the information. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. Here, in most cases, it is enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to set a checkmark anymore. How this works exactly and especially which data is used for this, you will learn in the course of this privacy policy.
reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. The most common use of this service is when you fill out forms on the Internet. A captcha service is a kind of automatic Turing test, designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between a bot and a human. In captchas, the computer or a software program also does this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here, you only need to check the "I am not a robot" text box, or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate even before the captcha is entered how likely you are to be a human. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).
Why do we use reCAPTCHA on our website?
We only want to welcome flesh and blood people on our site. Bots or spam software of any kind can safely stay at home. That's why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is sent to Google to determine whether you are actually human. reCAPTCHA is therefore used to ensure the security of our website and, by extension, your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.
What data is stored by reCAPTCHA?
reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. Thus, the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and captures a snapshot of your browser window.
The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.
- Referrer URL (the address of the page from which the visitor comes)
- IP address (e.g. 256.123.123.1)
- Info about the operating system (the software that allows your computer to run. Known operating systems are Windows, Mac OS X or Linux).
- Cookies (small text files that store data in your browser)
- Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
- Date and language settings (which language or date you have preset on your PC will be saved)
- All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name).
- Screen resolution (shows how many pixels the image display consists of)
It is undisputed that Google uses and analyzes this data even before you click the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process runs in the background. How much and which data Google stores exactly, Google does not tell you in detail.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at. https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111886322-8
Intended use: This cookie is set by the DoubleClick company (also owned by Google) to register and report a user's actions on the website when dealing with advertisements. Thus, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: After one year
Name: 1P_JAR
Value: 2019-5-14-12
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiration date: After one month
Name: ANID
Value: U7j1v3dZa1118863220xgZFmiqWppRWKOr
Intended use: We could not find out much information about this cookie. Google's privacy policy mentions the cookie in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under domain google.com.
Expiration date: After 9 months
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent login information fraud, and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: NID
Value: 0WmuWqy111886322zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google "remembers" your most entered search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiration date: After 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc111886322-4
Intended use: Once you have checked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is further used to make user distinctions.
Expiration date: After 10 minutes
Annotation: This list cannot claim to be complete, as Google's experience shows that it changes the choice of its cookies time and again.
How long and where is the data stored?
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of the Google company apply to this.
How can I delete my data or prevent data storage?
If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, as soon as you visit our site, the data is automatically transmitted to Google. To delete this data again, you need to contact Google support on https://support.google.com/?hl=de&tid=111886322 contact
Thus, by using our website, you consent to the automatic collection, processing and use of data by Google LLC and its agents.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
If you have consented to Google reCAPTCHA being used, the legal basis of the corresponding data processing is this consent. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by Google reCAPTCHA.
We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at. https://business.safety.google/adsprocessorterms/.
You can learn a little more about reCAPTCHA on Google's web developer page on https://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and privacy-related topics there as well. A good overview of the basic use of data at Google can be found in the in-house privacy statement at https://www.google.com/intl/de/policies/privacy/.
All texts are protected by copyright.
Source: Created with the Privacy generator from AdSimple